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Blog Ads

Blogging is main stream. The White House Press Office considers bloggers journalists. Companies like domain giant Go Daddy use blogs to send their marketing message into the viral stratosphere.

Blogs can be the rantings of left wing lunatics, rock stars, opinion makers, or business icons. How about blogs penned by country club wives' investment clubs. Name a topic of interest and there's a blog to go with it.

The question for the forward thinking marketer is, can blogs be a valuable tool to advertise your product or service? The answer: a resounding yes. Blog advertising is beginning to find its way into the marketing mix for many businesses. It presents the same advantages as ezine or email marketing--an inexpensive, effective, trackable tool.

Blog advertising has another attractiveness--The ability to place ads rejected by the Old Media. When the United Chuch of Christ had its commercials rejected by at least two of the big three TV lenennetworks last year, they turned to blog advertising with very nice results, thank you very much!

As the marketplace continues to be more fragmented, look for blogvertising to move to the fore. Blogs shape opinion and begin trends. They cater to niche interest groups. Isn't that the audience you want? The one most interested in your product that will tell others. The audience that will finally show you what viral and word of mouth marketing really means.

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PS3 To Cost Twice As Much As Xbox 360

According to Merrill Lynch, because of the cost of hardware components, the PS3 may cost twice as much as the Xbox 360 by the end of 2006. The report includes estimated breakdown of hardware costs by component at the time of launch and 3 years from now.

The new figures show that the majority of the cost are from the Blu-Ray drive, and the Cell processor which total $580 alone. After three years, the manufacturing cost of the two will drop to $180 total.

Several months ago the same team released data which compared the cost of the PS3 to the Xbox 360 (see below). As you can see, the estimated costs of Blu-Ray and the Cell Process have increased dramatically.

On the cost of goods side, Merrill Lynch believes that the Cell processor will initially cost $230 to make which is more than the Xenon CPU which currently rings in at $100.

Though price reduction will eventually drop to approximately $30, both the Nividias RSXand the ATIs cost about $70 each to produce.

iSuppli, a well know Market researcher, did a break down on the cost of all the components used by Microsoft in the Xbox 360 and found that the cost per console is roughly $525, or almost $400 dollars less than thn the Sony PS3.

The results of the report are based on the assumption that Sony will have to sell at a loss due to the estimated costs of hardware. However, if Sony is willing to be aggressive on pricing with PS3, the report concedes that many of these numbers are likely to change.

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